Mattel, the Barbie maker, and global toy giant, has announced its entry into the metaverse market with the launch of Roblox, a metaverse platform. The company has already built a virtual space for Barbie in the sandbox game metaverse Roblox, and in a few months will host a special collaboration between "Barbie" and "Polly Pocket" (also known as the vintage toys in the Octobox) in Livetopia, and launch a role-playing simulation game with an emphasis on creativity.

                                                                                       [Source: Knowing Consumer]